A fun little ritual
Got this for my husband. He opened one door each morning with his coffee and kept showing me what was inside.
Dana R.A fishing lure behind every door. Give it to the angler in your life and let them open one a day. You do not need to know a thing about fishing.
4.7 5,000+ reviewsThree things gift buyers ask us.
"I know nothing about fishing."Every door already has a lure inside. There is nothing to pick, size, or match. You just hand over the box.
"Will they actually use it?"These are real fishing lures, as pictured. Hard baits, soft baits, spoons, and spinners that go straight into a tackle box.
"Is it a good price?"$39.99 today with VIP, or $54.99 once with no membership. Same calendar either way. You choose.
Unboxings from TikTok creators.
Most gifts are over in a minute. This one lasts 24 days. Every morning they open a new door and find a new lure. Small moments, one after another.
Pick the calendar, hand it over, and let them enjoy the countdown. Every door is a little reminder that you know what they love.
Get the CalendarLift the lid and you find 24 numbered doors. Behind each one is a fishing lure. The videos show the kind of lures in the set: hard baits, soft baits, metal spoons, and spinners.
Hooks are sharp. Keep the calendar away from small children.
Metal spoons
Hard baits
Everything laid outHow the calendar stacks up against what most people end up buying an angler.
| Feature | This Calendar | Gift Card | Random Tackle |
|---|---|---|---|
| Feels personal | Yes | Not really | Depends |
| Lasts more than a day | 24 days | One trip to the store | One moment |
| Works if you know nothing about fishing | Yes | Yes | Risky |
| Real gear they can use | Yes, as pictured | Eventually | Maybe |
| Fun to open | Every morning | No | Once |
VIP members pay $39.99 for the calendar instead of $54.99, and get VIP prices on the store.
Pay $39.99 for the calendar. No membership fee is charged today. VIP product prices start right away.
Your first membership payment of $20 is charged.
You pay $20 again until you cancel. Stay 2 months for free shipping, then get an extra 10% and 20% off. Cancel online anytime.
Same calendar either way. Only the price and the membership differ.
Said it made Christmas mornings more exciting
Said their dad, husband, son, or grandpa loved it
Said the lures felt sturdy and well made
Based on feedback from 5,000+ customers.
Got this for my husband. He opened one door each morning with his coffee and kept showing me what was inside.
Dana R.My boyfriend fishes every weekend and I know nothing about it. This did the job and he talked about it for weeks.
Alicia F.He is 78 and still fishes. He opened the doors with the grandkids and let them pick the color they liked.
Renee P.Every morning he opened one before work and told me what it was. I still do not know what a crankbait is.
Tom H.My son and I opened a door together every night in December. Simple, and he looked forward to it.
Owen S.The box looks good on the counter and the doors open easily. Some days were bigger than others, which kept it fun.
Priya K.Bought it for my dad. He never wants much, but he liked having something small to open every day.
Marcus T.I fish a little and wanted a treat. Opening a door before work was a good way to start the day.
Luis M.Gave it to my brother. He lined the lures up on the table as he opened them and talked about where he would use each one.
Hannah B.I wrapped it and he still knew what it was from the shape. He opened one door a day like I asked, mostly.
Jenna W.Some lures were small and some were bigger. He liked sorting them into his tackle box as he went.
Carl D.My daughter and I took turns opening doors. She picked which lure we would try first in spring.
Kevin L.Add a little extra to the calendar, or pick a gift on its own.
A 24-day fishing advent calendar. It is a printed box with 24 numbered doors and a fishing lure behind each one. Open one door a day.
Order by Friday, November 27 and it will get to you by Tuesday, December 1. If an order placed by then arrives after December 1, we add $10 in store credit to your account. Orders after that still ship fast.
More membership questions? See the VIP Club FAQ
One calendar. 24 doors. $39.99 today with VIP, or $54.99 one time.
Get the Calendar